We all know that planning a wedding can be a mammoth task but from the moment we started working with Simone we knew things were going to be a lot smoother. Her warm caring approach put us ease straight away and she really listened and guided us through creating a ceremony that was a true reflection of us as a couple. We would highly recommend Simone as a celebrant to anyone wishing to capture that special event in their lives. Thank you so much Simone. Jenny and Brian
Ceremony elements can be included in your ceremony, but it’s important to say, a ceremony is just as beautiful with no elements.
A quick search on Pinterest will provide endless options! Here are some ideas to get started!
Time Capsule – Family members collect significant objects and place them in a time capsule to be opened on a set date.
Scrapbook – Family and friends are invited to write a message in a scrapbook; to bring photos of the parents when they were young, or bring their favourite song or poem.
Tree Planting – Soil is collected from the grandparents gardens and added to a sapling, then the guardians water the soil as a symbol of the commitment to support the child as they grow. The tree is then planted in your place of choice.
Letter Box – Parents, family and friends write a letter to the child and they are secured in a box to open at a later date. The box can be secured with ribbons of significant meaning.
Sand Ceremony – Different colour sands are mixed to symbolise the parent and guardians values and hope for the child’s future values. It represents inclusion of the new child into the family.
Hand Prints on Canvas – The child’s name is written in vinyl letters and stuck to a large canvas. Family and friends use different coloured paints to make a hand print on the canvas. When dry, the letters are removed and the child name will appear surrounded by family and friends!
Earth, Air, Fire and Water – Stones or glass pebbles are placed in a clear glass bowl or vase, to represent the earth, and water is then included. Sitting on the stones is a candle to represent fire. All guests blow the child a kiss, to represent air. The celebrant explains the meaning behind the different elements.
Fire – Vigorousness, zeal, enthusiasm, courage, decisiveness, power of creativity, daring
We had the pleasure of having the wonderful Simone as our celebrant for our baby’s naming day ceremony. Even now after three years people still talk about the ceremony and how personal and intimate it was. Many of our guests had never attended a naming day before and they thought it was so beautiful and felt Simone had made it so personal and special for us as parents but also included our guests. Simone is truly gifted at what she does and we are so happy we found her and would highly recommend to any future parents you will not be disappointed! Thanks again Simone, Olivia and Sami
The ceremony was more than we could have hoped for – we loved it! So many people came up to us on the day and since then to let us know how much they enjoyed it. My parents have never been to a civil ceremony and they couldn’t get over how personal it was, they loved every bit of it. Loads of people who have been to similar ceremonies said it was superior to anything they’d been to before, that it was so relaxed and meaningful and that you are so good at your job!
Thank you again, I can honestly say that the ceremony was a huge highlight of our day.
Caroline and Tomás
Arriving early is very important, this way I have plenty of time to speak with guests who have a role in the ceremony, and most importantly, chat with the bride and groom to settle any list minute concerns.
It’s not often that a poem is suitable for a baby naming, wedding, and funeral (yes it has been done)! An exception is the iconic tongue twister Oh! The Place You Will Go, by Dr. Seuss. It’s a personal favorite of mine and is packed with encouragement, advice, and excitement!
I’m not sure how to start this email without getting overwhelmed. Last Saturday was the most beautiful day of my life & you were an instrumental part of making it so.
We told you that we first saw you at our friend’s wedding last Spring & commented on how beautiful you made the ceremony. We thought you knew the boys! It was so touching and personal.
And then we met you for our wedding. Simone, you treated us like we were the most important couple that you had ever met. Like ours was the only ceremony you would ever perform. Like fulfilling our dream meant fulfilling yours.
I’m overwhelmed by each and every personal touch. From the remembrance candles to the vows and ribbons, to how you weaved what we told you about the people in our ceremony, to how you told our story, to how you carefully minded our kids, it was all so simply beautiful and unique. Thank you.
And to then get the gift of the ribbons & the cert the next morning, blew me away.
Thank you again Simone. My favourite decision was choosing you to be our celebrant.
February 29th….what’s behind the tradition of this being the day a woman proposes?
Bachelor’s Day is an Irish tradition on leap year that opens women to initiate dances and propose marriage. If the proposal was refused the man was expected to buy the woman a silk gown or, by the mid-20th century, a fur coat (no thanks!). The tradition is supposed to originate from a deal that Saint Bridget struck with Saint Patrick! Continue reading →
I attended the launch of Marie Forleo’s new book ‘Everything is Figureoutable’. Marie posed the question, ‘do we misinterpret nerves and fear?’ Is the feeling of butterflies in our tummy, sweaty palms, and dry mouth symptoms of nerves? Or is it excitement? Bruce Springsteen once said he has these very symptoms before going on stage. Bruce does not associate these feelings with fear, instead, he knows it’s his body telling him he is ready to ROCK! Continue reading →
Waterstone Estates was the setting for Kyle and Holly’s November wedding celebrations! It was one degree Celsius and two days after a snowstorm. YES, it was stunningly beautiful. YES, I had the most wonderful time, and YES it was FREEZING! It was one of the most special ceremonies I have ever delivered and the memories will stay in my heart forever.
Before I was a celebrant, I didn’t realise throwing confetti was a skill that needed to be taught and that blowing bubbles can stain a wedding dress! Did you know there are lots of other things you can throw or wave in the air to salute the newly married couple? Read on! Continue reading →
I advise couples to choose a celebrant they connect with. Someone they feel instantly at ease with. When I first met Sarah and Robert the roles were reversed! I was captivated by their story, and I knew right away, theirs was a story I could not wait to tell! <3
Sarah and Robert celebrated their wedding in the historic Mill House, Slane, Co Meath. They chose a handfasting ceremony using coloured ribbons that held deep meaning for them and their guests.
Thank you so much for being part of our wedding day. You made everything so easy and stress-free. Your professionalism, warmth, and creativity knows no bounds. You blew us away with the ceremony you created for our big day and practically all of our guests commented on how gorgeous it really was. It was the best day of our lives but the ceremony was definitely the highlight and that’s thanks to you. Thanks for all your patience and guidance – Sarah and Robert
I am really happy to talk about the subject of guests taking photos during a wedding ceremony, and if all photography rights should be exclusive to your photographer. In the planning stages of a ceremony, I give couples the option of me asking guests not to take photos and not to post images to social media. What do couples decide? The answer is a mixed bag, but most often its ‘leave it to the photographer’.
I recently delivered a ceremony, where the bride and her little girl, together with the bride’s dad entered the ceremony room to walk up the aisle. Naturally, the little one was a bit stunned but soon settled, and began to dance to the processional music. Yes, this was an adorable moment. BUT what hit me like a bomb was, the groom/dad could not see what was happening because the guests had taken over the aisle with their camera phones to record the moment. In truth, not one person with their phone out realised what the groom was missing.
Since that day, when couples say it’s OK for guest to take photos, I explicitly request guests not to lean into the aisle. The photographer always thanks me. Remember, on a wedding day, the celebrant, photographer, musician, florist etc are all one big team that is hired to do their job, work together and get things right!
I was curious to know what a wedding photographer thought on the subject. Thomas Stewart, a world-leading wedding photographer, is well known for his very clear message (all 26,000 words) about having an unplugged wedding and of course his famous photo seen below. (With kind permission from Thomas)
Another explanation on the impact of guest photography during your ceremony comes from Jenna Kutcher, an esteemed US wedding photographer (retired…a young woman who went on to do other great things). Jenna has very kindly given permission for me to share her views with you. It’s a long read, but hang in there, its worth it <3.
I’ve been wanting to write to you for awhile. The thing is, our paths only seem to cross on the weekends and while Saturday strikes and I think of the words I’d love to deliver to you, I forget throughout the week and fail to reach you… until now. Here’s the thing, I have so much to say to you, but I’m never quite sure how to deliver it, because I see you and I know your intentions are pure. So first, just listen to my side, maybe you’ll rethink grabbing out your iPhone or packing your DSLR for the next time you get to witness a precious round of “I dos!” As our generation becomes the most photographed generation on the planet, we have become obsessed with documenting everything: from the minute we wake up to what we eat for dinner. Our lives are shared with the world and while it’s a joy – it’s also become a big problem.
You might not know it, but I’m always looking for you at my weddings. You blend in so well, try to appear inconspicuous, but as I start at the front looking into the crowd, I am trying to pinpoint your whereabouts and plan how I can work around you. Wait, you didn’t realize that what you do impacts me? It does. So while you’re positioning yourself in an aisle seat and clinging to that camera before the bride rounds the corner, I am coming up with action plans in my head. Here’s what you don’t realize: as the professional photographer, we are given guidelines. We can’t use flash, we need to stay put and out of the way, and we must remain discreet while delivering the BEST photos to our clients. So I am sure you can imagine the shock when you’re flashbulbs go off and suddenly our settings are wonky because we had no clue you were ready to strike.
I’ve watched mothers miss their daughters walking down the aisle, I’ve seen grandma’s hiding behind the glowing screen of an iPad, and I’ve witnessed so many moments that were missed simply because someone was scrolling through their camera roll to check out “the shot.” I don’t know everything, but here are a few things I do know: you, my friend, were invited as an honored guest. The couple didn’t invite you out of obligation or because you know how to use Instagram, they genuinely wanted your presence at their day. Whether you’re their college bestie, you used to babysit them and you have horror stories, or you’re their next door neighbor – I’d like to bet that they would far rather see your smiling face than what iPhone you have. So while you’re doing your best to document that precious aisle moment that they’ve probably been dreaming of for months (even years) their professional photos (the ones they will probably hang in their home) will not be of your sweet face but of your phone screen and determined look as you try to nail a Facebook worthy photo – which, let’s be honest, your photos probably aren’t turning out that great anyway.
When I am hired to do my job, my couples are investing in me and trusting me. Trust isn’t something I choose to take lightly so I will go to the ends of the earth to deliver them the photos they’ve been dreaming of. I can tell you a few things: they didn’t dream of looking out into the aisle and seeing you (and ten of your posse) leaning in and holding out your phone in an attempt to be “discreet” and they definitely didn’t envision professional photos with all sorts of screens glowing in the background. When I see you, I feel a little sad, because here I am, a workhorse ready for battle and there you are throwing away an opportunity to be fully present for the very people who requested your presence.
What I don’t want you to hear is this: I am not a bitter photographer who is worried about you stealing my job, not in the least. In fact, I respect your desire to help remember the day! That being said, I think there is a time and place for your documentation (and it might not be in a dimly lit church with a captive audience!) I know my couples love seeing your images, I want you to be in them, but here’s what I would prefer to avoid: I don’t want to trip over you as you crouch in the aisle, I get distracted with you shooting over my shoulder, and I hate having to figure out how to creatively crop you out of the photos because you’re staring at your phone during precious moments. In fact, I am so set on seeing your face I make sure that my clients are given the opportunity to share their photos with their guests, so that not only can you live the day in the present, you can also relive those moments you were a part of for years to come.
So next time you’re inching towards the aisle or your point and shoot is ready to fire, I dare you to just sit back and relax. I was hired to document the day and I take that position seriously, so seriously, I might smile at you (but deep down I am willing you to simply enjoy being a guest!) My clients will thank you, I will thank you, and the photos that you get to be a part of will be a part of their legacy long after your blurry iPhones have been buried in the feeds of Facebook! Let’s not forget about what it means to be a witness to vows!
Let your presence be their present.
The Professional Photographer Hired to Do Her Job
Couples pay a lot of hard-earned money to hire the best photographers, and it’s not ok for the photographer to compete with your guests to do their job! What would it be like if a guest came to the front of the room and read their own random text alongside mine? Or if they popped into the kitchen and started putting a salad together…they would be booted out pronto!! So why is it acceptable for your photographer? Not the same thing? The conversation is happening over on Instagram, and I would love to hear your thoughts!
I first met Claire, a leading Irish wedding photographer, when we worked together on a surprise vow renewal ceremony, held at the lakeshore in Glendalough. So, I was very honored when she asked me to be the celebrant for her and Patricks wedding.
Having seen Simone working before, I immediately knew I would love to have her at my own wedding too. When planning ours, our main concern for the ceremony was that it would be personalised to us and intimate. Simone worked with us to achieve exactly that and went above and beyond our expectations every step of the way. She thought of every detail to incorporate our loved ones and each ceremony element she helped us choose reflected us completely, including having our dog involved in the ceremony! Simone’s manner is kind and compassionate and she is deeply committed to achieving her client’s desires. Many of our guests also commented on her warm and friendly disposition throughout the ceremony. We are so thrilled to have had Simone deliver our ceremony and couldn’t recommend her more highly – Claire and Patrick
Claire and Patrick’s wedding was elegant and timeless. It was also the first time I worked with a ring bearer who was a (all be it gorgeous) golden retreiver! She was as good as gold. A last-minute decision to hold the ceremony inside turned out to be the right one, as it poured rain a few minutes in! I have such beautiful memories of Claire and Patrick’s day, and feel privileged to have been part of it <3
Attending a wedding fair, wedding showcase or wedding show is all part of planning your wedding. With the exception of summer, hotels and specialist venues host wedding fairs the rest of the year. Some showcase their services, and others will invite a range of preferred wedding suppliers. Continue reading →
It doesn’t matter if you prefer the Star Wars Death March, Cannon in D or Video Games, your ceremony music is your choice and can be anything you want it to be! Live band, soloist, iPod or choir…there are no restrictions, so make sure you take the time to choose exactly what you want. Here are a few tips on planning and choosing how your ceremony music will be delivered and what you need to know…
Working with Kerri and Ronald was a treat! Having traveled from Texas, U.S.A., they settled on St. Stephen’s Green in Dublin City as the location for their vow renewal ceremony. Together with their adult children (and ducks and swans 🙂 ) they celebrated a handfasting ceremony…to once again tie the knot!
Simone is amazing! My husband and I wanted to renew our 30-year wedding vow in Ireland along with our two grown children as our witnesses. I contacted others but Simone listened to what I wanted. From the start, she is full of energy, consideration, and full of ideas and suggestions to make OUR day the most special and memorable! I highly recommend her to perform any ceremony. From my experience, I know she will ensure it is the most amazing for you!! In addition, we have a friend in Ireland!
~Kerri and Ronald
We stood just to the left of the old kitchen, pictured above, on the water’s edge. The old kitchen was the perfect contingency location if the rain came.
“In vow renewal, you once again give yourselves freely and generously into the hands of the one you love, and by doing so, you receive the love and trust of the other as your most precious gift.”
The ceremony start time was 10am, so it meant the family had the whole day to celebrate and explore our lovely city.
We this is very exciting! A Mrs2Be Brides Choice nomination is a big deal for me! Creating and delivering a wedding ceremony, on one of the most important days in a couple’s life to that point, is an enormous responsibility. While many think the ability to perform a ceremony comes naturally, they do not realize the amount of preparation that goes on behind the scene. The hours I spend rehearsing and reviewing the ceremony or arriving at a venue two hours before kick off to ensure everything is ‘ship shape’, is never time wasted.
I am nominated in the Celebrant category, but there are a few more categories I think I am eligible for:
Acrobatics: as I am a dab hand at catching the mother of the bride as she trips on the red carpet (true story).
Florist: for making a button hole for the father of the groom out of flowers from the venue’s garden (also a true story)
Beautician: for not crying when hot wax poured down my arm from a toppled candle (another true story)
So thank you from the bottom of my heart for the nomination and good luck to all the nominees, you all rock!
“He loves so simply and deeply, which I think is very rare” (Caitlin)
Planning a destination wedding can feel like a daunting task, but for Caitlin and Ultan it was a breeze! Every detail was thought of and executed perfectly! The forest on the grounds of Cloughjordan House was the perfect setting for an organic and real ceremony. Ceremony music was provided by Celtic Breeze.
“Her motivation and drive inspire me and in turn positively motivates me to be the best I can be” (Ultan)
The day was unbelievably perfect and we couldn’t have asked for anything better. Our ceremony was so personal and it meant so much to us, and we want to thank you for bringing it all to life so perfectly. We are so happy that we chose you as our celebrant and you were so wonderful to work with! Thank you for being so flexible and hopping on Skype on the weekends because of the time difference, and for being so collaborative with everything to make sure we were 100% happy. Ultan gave you a shout-out in his speech during the reception and you got a huge round of applause from everyone! 🙂 So many people also came up to us during the night to tell us what an amazing job you did. Thank you SO much again for everything. We are so appreciative!
Aoife and Robie celebrated their ceremony in the beautiful Trudder Lodge, a period House in Newcastle, Co. Wicklow.
Heavy rain showers had no impact on the style, elegance and excitement of the day! I was the very lucky celebrant who was chosen to create Aoife and Robie’s wedding ceremony and I loved every minute of it!
The ancient Scottish tradition of handfasting was a very special moment, when Aoife and Robie made joint promises for their married life ahead. Following this they shared their peronal promises for each other. Their marriage was sealed with the giving and receiving of a ring and New Zealand Jade.
They also secured love lettters in a wine box ceremony, that is waiting to be opening on their first anniversary!
I wanted to say thank you so much for your wonderful, personal ceremony on May 27th. Everyone raved about you and the ceremony. It was so unexpected for most people that I think they were genuinely entertained. The main comment was how personal and romantic the entire thing was.
Robie and I said from the start that you were our star supplier for the day. We knew once we met you that you were the perfect addition to our day. You guided us through it with such grace and determination that I honestly cannot imagine doing the day without you.
The one thing I really wanted to make sure is that we felt the ceremony, took it slowly and enjoyed it. I can honestly say that we did and it remains my favourite part of the day.
Aoife and Robie
If you would like to have a chat about planning your wedding ceremony, please feel free to give me a call on +353 877813594 or send an email to email@example.com
Congratulations, you are engaged and there are exciting times ahead!
What to do first? Enjoy the celebration of engagement and the joy of knowing you are spending the rest of your life with the person you love! Give yourself time to absorb this precious moment in time.
Your wedding ceremony is the most important part of your day, it is the purpose of your celebration, planning, and hard work. It’s the reason why family and friends from around the world will join to witness your ‘I Do’.
Please give your ceremony the attention it deserves! Here are my ‘Top 10 Tips For Choosing The Right Celebrant!’
Amanda and Shaun – Silver Tasse, Letterkenny, Co. Donegal
Having travelled the world together, Amanda and Shaun returned to their home county of Donegal to celebrate their marriage with family and friends.
The wedding rings were warmed with love by everyone present and then placed in Amanda and Shaun’s hands. Each strand of the gold cold representing the facets of their life together, secured the rings within, and the ‘Hand Blessing’was read.
The best wedding vows are those spoken straight from the heart. Amanda and Shaun openly shared stories of their adventures and how it united them in a most unique way.
Every tiny detail represented Amanda and Shaun and their wonderful life together!
Thank you for delivering the most perfect ceremony on our wedding day! Without you it truly would not have been so special. You are so very good at what you do and I would recommend you highly. Thank you so much and we will never forget the most perfect ceremony you delivered.
Amanda and Shaun
If you are planning your wedding ceremony and would like to have an informal chat, please feel free to ring +353 87 7813594.
Elisha and Mark – Ballynahinch Castle, Connemara, Co.Mayo
While on a tour of Irish Castles, Elisha and Mark took time out to celebrate their marriage on the grounds of Ballynahinch Castle, Connemara, Co. Galway.
With a hand crafted bouquet and button-hole made from the pages of a Cinderella book, Elisha found the perfect spot for their ceremony. A small archway hidden away from view, where the rushing of the nearby river was the only sound to break the silence.
Elisha and Mark choose the ancient ritual of hand fasting to ‘tie the knot’ and to make personal commitments to each other. Their ceremony closed with a reminder of the responsibility that comes when we hold the dreams of another in our hands, done through the words of W.B. Yeats – The Cloths of Heaven.
Thank you so much for being a part of our wedding. I truly appreciate all the hard work you put into our ceremony. It was a beautiful ceremony and day.
Elisha and Mark
If you are planning your wedding ceremony and would like to have an informal chat, please feel free to ring +353 87 7813594.
It is a beautiful piece of prose that I use to slow down a ceremony and allow the couple a few precious moments to connect to each other, in an otherwise whirlwind day!
Preparing for a wedding can be super busy as there are so many elements to think about, and this can be overwhelming. When a couple arrive at a ceremony, they are a combination of nervous and excited, and sometimes find it difficult settling in to the ceremony and then suddenly its all over!
As a wedding celebrant, I am responsible for slowing things down. This gives the couple a chance to make memories in that moment.
The Hand Blessing is a non religious piece of prose that works well with the ring vows, a hand fasting ceremony, or on it’s own.
These are the hands of your best friend, young and strong and full of love for you, that are holding yours on your wedding day, as you promise to love each other today, tomorrow, and forever.
These are the hands that will work alongside yours, as together you build your future.
These are the hands that will passionately love you and cherish you through the years, and with the slightest touch, will comfort you like no other.
These are the hands that will hold you when fear or grief fills your mind.
These are the hands that will countless times wipe the tears from your eyes; tears of sorrow, and tears of joy.
These are the hands that will tenderly hold your children. These are the hands that will help you to hold your family as one.
These are the hands that will give you strength when you need it.
And lastly, these are the hands that even when wrinkled and aged, will still be reaching for yours, still giving you the same unspoken tenderness with just a touch.
Want to get in touch or have a questions about a ceremony? Drop an email to firstname.lastname@example.org
Come and meet me at the National Equality Wedding Show, being held in the Pillar Room at the Rotunda Hospital on Saturday 21st February from 2 to 7pm. I don’t have the stand number yet, but I will be there! Don’t forget, this wedding show is for everyone!
To be honest, I feel very lucky to share in the wedding celebration of any couple. But in recent months, since the change in Irish legislation, I am very excited to work with more same sex couples and to help them create a ceremony that will bring their love and joy out of darkness and into the beautiful light of their wedding day.
Love has a different meaning for everyone. It fulfils a different need, a different desire, and a different want. For Walter Rinder love is knowing someone else cares that we are not alone in life.
Love is not just looking at each other and saying ‘You’re wonderful’. There are times when we are anything but wonderful. Love is looking out in the same direction, it is linking our strength to pull a common load, it is pushing together towards the far horizons, hand in hand. Love is knowing that when our strength falters, we can borrow the strength of someone who cares. Love is a strange awareness that our sorrows will be shared and made lighter by sharing; that joy will be enriched and multiplied by the joy of another. Love is knowing someone else cares that we are not alone in life.
Sometimes its one line from a verse that captures how we feel about our partner, child or loved one. Some times one line is enough…
Jane Eyre, by Charlotte Bronte
I have for the first time found what I can truly love – I have found you. You are my sympathy – my better self – my good angel; I am bound to you with a strong attachment. I think you good, gifted, lovely: a fervent, a solemn passion is conceived in my heart; it leans to you, draws you to my center and spring of life, wraps my existence about you – and, kindling in pure, powerful flame, fuses you and me in one.
Planning a naming ceremony is a very special time, and preparations often begin before the baby is born or in the case of adoption, brought home. Planning should be fun and stress free. Here are some ideas to help you plan your special ceremony.
Keep a ceremony diary: If you come across a reading or poem that you would like at your child’s ceremony, jot it down or bookmark the link. When friends or family have naming ceremonies or other religious rituals like a christenings, make a note of little touches that you felt were special or meaningful.
Choose a venue: The wonderful thing about a naming ceremony is you can celebrant in any location! If you choose to have the naming ceremony soon after the baby is born, it can be in the comfort of your own home. This also allows you to limit the guest list, if you so choose. Most hotels have smaller event rooms that can provide the intimate space needed for a naming ceremony. Incorporating a ceremony with a summer picnic is a great option if lots of children are attending. Equally, holding a Christmas naming ceremony when family and friends may be home from abroad is another great option.
Choose the life mentors/god parents: It’s a big honour to be chosen as the guardian/godparent/life mentor of a child, and never underestimate how special someone will feel when you ask them to take on this special role. It’s a good idea to make a note in your ceremony diary of why you have chosen them. This is not only helpful for the celebrant to include in your ceremony, but also for the guardian/god parent/life mentor themselves. It lets them know why you feel they are the right person to be there for your child. Usually there are two guardians/life mentors/godparent’s. If a child is being christened and having a naming ceremony, two people might stand for the child at both ceremonies, or there might be two godparents and two life mentors, it is completely up to you.
Ceremony Elements: A ceremony element is a another way to seal the bonds between family and friend attending the naming of your child. There are so many different types to choose from. A unity ceremony can include just the parents and child or all the guests! Have a look at the ceremony menu page for some ideas. Or spend some time on developing your own unique unity ceremony. When you meet with your celebrant, bring your ceremony diary with you. It will be a great help to ensure your ceremony is filled with personal choices and elements that have special meaning to you.
When you do start planning your child’s naming ceremony, please get in touch, as I would love to work with you to create your very special day.
When planning a naming, wedding or union, you might like to include a special element that includes a unity ceremony. There are lots of ideas on the ceremony menu page, and below are some of the more unusual unity ceremony ideas.